{"title":"a new era of keratin","description":"","products":[{"product_id":"answr-keratin-treatment-kit-100ml-1","title":"Answr keratin treatment kit 100ml","description":"\u003cp class=\"ff-heading fs-heading-5-base\"\u003eThe world’s first-ever at-home keratin treatment is an affordable alternative to costly salon keratin treatments. With just one simple application at home, it delivers up to three months of frizz-free, shiny hair. Powered by award-winning VeratinTech™ technology, this 100% vegan formula, combined with gentle acids, tames frizz, seals cuticles, and balances your hair’s pH—all while restoring softness and hydration - and cutting the blow dry time into half. The kit comes with sulfate free shampoo and conditioner specifically formulated for after treatment care to prolong the effect of the treatment.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"accordion__label-icons\"\u003e\u003cspan class=\"icon icon-new icon-minus\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M1 12H23\" stroke=\"currentColor\" stroke-width=\"2\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"accordion__content fs-body-100 rte non-page-rte measure\" aria-hidden=\"false\" id=\"accordion-content-accordion_pG6TTE\"\u003e\n\u003cp\u003eVegan and cruelty-free\u003c\/p\u003e\n\u003cp\u003eFree from: formaldehydes, sulfates, parabens, silicones, and alcohols\u003c\/p\u003e\n\u003cp\u003ePowerful keratin smoothing results at home\u003c\/p\u003e\n\u003cp\u003eUltimate anti-frizz effect: the most effective anti-frizz keratin treatment available\u003c\/p\u003e\n\u003cp\u003eWinner of the best hair product of the year award\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion__label-icons\"\u003e\u003cspan class=\"icon icon-new icon-minus\"\u003e\u003csvg viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M1 12H23\" stroke=\"currentColor\" stroke-width=\"2\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"accordion__content fs-body-100 rte non-page-rte measure\" aria-hidden=\"false\" id=\"accordion-content-accordion_pG6TTE\"\u003e\n\u003cp\u003eVegan and cruelty-free\u003c\/p\u003e\n\u003cp\u003eFree from: formaldehydes, sulfates, parabens, silicones, and alcohols\u003c\/p\u003e\n\u003cp\u003ePowerful keratin smoothing results at home\u003c\/p\u003e\n\u003cp\u003eUltimate anti-frizz effect: the most effective anti-frizz keratin treatment available\u003c\/p\u003e\n\u003cp\u003eWinner of the best hair product of the year award\u003c\/p\u003e\n\u003c\/div\u003e","brand":"ANSWR","offers":[{"title":"Default Title","offer_id":46830814888156,"sku":null,"price":64.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/0798\/1788\/files\/Kerating_treatment_kit_global_makeup_awards_Answr.jpg?v=1755497399"},{"product_id":"answr-keratin-treatment-100ml-1","title":"Answr Keratin Treatment","description":"\u003cp\u003e\u003cspan\u003eForget the frizz and say hello to smoothness and shine. Our keratin treatment delivers salon-level results at home in just a few easy steps at a fraction of the salon price. The groundbreaking formula is the first of its kind: vegan, clean, and giving results beyond the first wash. Whether you're taming frizz or making curls shiny and manageable, this treatment gives you a sleek look that lasts for three months, all without chemical damage enabled by its ultra-gentle formula.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt is an at-home alternative to expensive salon keratin treatments. One easy application at home results in up to three months of perfectly frizz-free hair. The exclusive VeratinTechTM technology, a 100% vegan keratin, combined with gentle acids, helps control frizz, seal cuticles, and balance your hair’s pH while restoring softness and shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnique formula with antioxidant action which proves moisture retention resulting in incredibly smooth and shiny hair\u003c\/li\u003e\n\u003cli\u003eHair will maintain its natural body while becoming softer, shinier, and more manageable.\u003c\/li\u003e\n\u003cli\u003eQuick and easy application process\u003c\/li\u003e\n\u003cli\u003eResults last up to three months with only one easy application\u003c\/li\u003e\n\u003cli\u003eGives you 30 minutes of more sleep each morning as you are free from having to style your hair daily.\u003c\/li\u003e\n\u003cli\u003eSay goodbye to daily-use of hair iron that burns your hair\u003c\/li\u003e\n\u003cli\u003eCuts blow-dry time by half\u003c\/li\u003e\n\u003cli\u003eEffective on all hair types\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ANSWR","offers":[{"title":"100 ml","offer_id":50225602986204,"sku":null,"price":49.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/0798\/1788\/files\/ANSWR_at-home_keratin_treatment_bottle_and_packaging_f244911e-808e-4cf5-9b6b-77e355342364.jpg?v=1756105075"},{"product_id":"answr-shampoo-300ml-1","title":"Answr shampoo 300ml","description":"\u003cul\u003e\n\u003cli\u003eFor prolonging the keratin treatment results\u003c\/li\u003e\n\u003cli\u003eUltra-smoothing formula\u003c\/li\u003e\n\u003cli\u003eLather rich shampoo\u003c\/li\u003e\n\u003cli\u003eMask-like conditioner\u003c\/li\u003e\n\u003cli\u003eAHA and Phyto-ceramides\u003c\/li\u003e\n\u003cli\u003eFree of sulfates, parabens, silicones, and alcohols\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty-free\u003c\/li\u003e\n\u003cli\u003e300ml \/ bottle\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ANSWR","offers":[{"title":"Default Title","offer_id":46856430944476,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/0798\/1788\/files\/Answr__shampooo_conditioner.jpg?v=1756105932"},{"product_id":"answr-conditioner-300ml","title":"Answr Conditioner 300ml","description":"\u003cul\u003e\n\u003cli\u003eFor prolonging the keratin treatment results\u003c\/li\u003e\n\u003cli\u003eUltra-smoothing formula\u003c\/li\u003e\n\u003cli\u003eLather rich shampoo\u003c\/li\u003e\n\u003cli\u003eMask-like conditioner\u003c\/li\u003e\n\u003cli\u003eAHA and Phyto-ceramides\u003c\/li\u003e\n\u003cli\u003eFree of sulfates, parabens, silicones, and alcohols\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty-free\u003c\/li\u003e\n\u003cli\u003e300ml \/ bottle\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ANSWR","offers":[{"title":"Default Title","offer_id":46856442773724,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/0798\/1788\/files\/Answr__shampooo_conditioner_a64f8c8b-3dae-4a62-9386-fd87cc8d3763.jpg?v=1756106609"}],"url":"https:\/\/soughe.com\/collections\/a-new-era-of-keratin.oembed","provider":"Soughe","version":"1.0","type":"link"}