{"title":"New Arrivals","description":"","products":[{"product_id":"astrolift™-reparative-volume-spray","title":"AstroLift™ reparative volume spray","description":"\u003cp\u003e\u003cspan\u003eA lightweight, buildable volume spray, powered by K18PEPTIDE™ to reverse bounce-depleting damage that can impact all hair types—especially fine, fragile, aging + breakage-prone hair. Hair fiber thickening, non-sticky blend helps hair look and feel fuller, delivering flexible volume for up to 2 days*—with or without heat styling on dry or towel-dried hair. \u003c\/span\u003e\u003c\/p\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":46781204824284,"sku":null,"price":41.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/0798\/1788\/files\/anti_gravity_539c9a93-8f15-4378-8b5c-e9250f20b751.png?v=1761121138"},{"product_id":"k18-heatbounce-conditioning-heat-protectant-118-ml","title":"K18 HeatBounce Conditioning Heat Protectant 118 ml","description":"\u003cp\u003e\u003cspan\u003eThis leave-in conditioning heat protectant detangles, softens, and delivers deeper heat protection than ever before*—for 85% less breakage after blow drying*.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply throughout sectioned hair, brushing through to help with even distribution. Less is more. Start small and build as needed. Hair should feel soft and tangle-free, but not coated.\u003c\/p\u003e\n\u003cp\u003eUse on towel-dried hair before blow drying and on dry hair before hot tools.\u003cbr\u003e\u003cspan\u003eProtects from heat up to 450°F\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e85% less breakage after blow drying*\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e* Lightweight formula conditions, softens, and detangles even damaged hair*\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":46856512995548,"sku":null,"price":41.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/0798\/1788\/files\/HEATBOUNCE.png?v=1761121269"},{"product_id":"kevin-murphy-everlasting-colour-wash-40ml","title":"Kevin Murphy Everlasting Colour Wash","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003eEVERLASTING.COLOUR.WASH\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eA color-protecting shampoo designed to lock in vibrancy and defend against environmental stress.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eKey Ingredients:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Hydrolyzed Rice Protein – strengthens\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Inulin – protects color longevity\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Sunflower Seed Extract – UV defense\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Antioxidant Complex – shields hair\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003eResult:\u003c\/b\u003e\u003c\/span\u003e Longer-lasting color with enhanced shine.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eFor best results, use with:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eEVERLASTING.COLOUR.RINSE\u003c\/p\u003e\nCOLOUR PROTECT SHAMPOO WITH PH SEALING TECHNOLOGY\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eColour protect shampoo with pH sealing technology A sulphate-free pH balanced shampoo gently cleanses and closes the cuticle for a shine that helps to lock colour in while protecting hair strands from hard water mineral accumulation to guarantee brilliance.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kevin Murphy","offers":[{"title":"40 ml","offer_id":47018876993756,"sku":null,"price":6.0,"currency_code":"USD","in_stock":true},{"title":"250 ml","offer_id":47018877026524,"sku":null,"price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/0798\/1788\/files\/everlasting_caa2f774-9fa7-4012-820c-53c1ac3aa3fd.png?v=1760368849"},{"product_id":"kevin-murphy-night-shift","title":"Kevin Murphy Night Shift","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0758\/0798\/1788\/files\/large-FY26_NIGHTSHIFT_NONNY_01_L_RGB_LOWRES.jpg?v=1763447308\" alt=\"\"\u003eHYDRATING OVERNIGHT SERUM\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eSlip into bed with with NIGHT.SHIFT, a deeply replenishing overnight serum powered by Hyaluronic Acid and antioxidant-rich Australian Kakadu Plum. This leave-in treatment delivers up to 12 hours of hydration* absorbing into each strand to strengthen and smooth while you sleep. Rise and shine to hair that’s 2x stronger, effortlessly manageable and touchably soft. No rinse required.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":47159499260124,"sku":null,"price":45.1,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/0798\/1788\/files\/nightshift.png?v=1762747383"}],"url":"https:\/\/soughe.com\/collections\/new-arrival.oembed","provider":"Soughe","version":"1.0","type":"link"}